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solar spotlight

Interviews with solar industry leaders.

Diving Into Irradiance Modeling, with Solar Industry Pioneer Richard Perez

Dr. Richard Perez developed the model used across the solar industry to calculate irradiance on solar panels. He discusses his research and industry trends.

Gwen BrownGwen Brown

Financing Tips for Solar Installers: Insights from David Arfin

David Arfin, inventor of SolarCity's groundbreaking SolarLease, sat down with Aurora Solar to share some finance tips for solar installers.

Gwen BrownGwen Brown

The Future of Solar Finance: Insights from SolarLease Inventor, David Arfin

David Arfin, inventor of SolarCity’s groundbreaking SolarLease, shares his predictions on the future of solar finance.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown

Solar Sales Part 1: The Importance of Branding - with Katherine Glass

How can you create a compelling brand for your solar contracting business? Branding expert Katherine Glass shares her insights in our Solar Sales series.

Marion WellingtonMarion Wellington

A Roofer's Guide to Going Solar - with Michelle Meier

Michelle Meier uses her extensive experience in the solar industry to help roofers add solar to their contracting businesses. She shares what she's learned.

Marion WellingtonMarion Wellington

How to Write Great Solar Sales Proposals - with Ian Lochore

A few quick tips on writing solar sales proposals from an seasoned industry salesman. Show your customer financial savings upfront and in the long run.

Gabrielle CosetengGabrielle Coseteng

Saving Millions for Low-Income Schools with Solar Carports - with the Stanford TomKat Fellows

Four Stanford students are creating solar designs on carports to help low-income schools find funding for their solar projects.

Gabrielle CosetengGabrielle Coseteng

The Best Way to Sell Solar According to a Nobel Prize-winning Economist - with Myron Scholes

Nobel Prize Winning Economist Myron Scholes talks solar sales strategy, bespoke solar designs, and what he's been doing in his free time

Gabrielle CosetengGabrielle Coseteng