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solar sales tips from 3 theories of solar adoption

Solar and the Environment: Surprises from the Value-Belief-Norm Theory

We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.

Sara CarboneSara Carbone

Solar Sales Insights from the Theory of Planned Behavior

We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.

Sara CarboneSara Carbone

Increase Solar Sales Success with the Diffusion of Innovations Theory

It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.

Sara CarboneSara Carbone