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solar sales

A Unique Group Purchasing Program Connecting Nonprofits with Solar

A persistent challenge solar contractors face is customer acquisition. Solar group purchasing programs present contractors a unique opportunity to win large solar projects. The Community Purchasing Alliance, whose solar group purchases connect DC-area nonprofits with solar, shares their insights.

Gwen BrownGwen Brown

Does Solar Increase Home Value? The Latest Data for Solar Clients

Does solar increase home value? A number of studies provide compelling data that homes with solar sell for more, and they may even sell faster. We highlight facts about how solar affects home value, and the studies behind them, that your solar customers will want to know.

Sara CarboneSara Carbone

Are You Applying These Tactics to Close More Solar Sales?

To close a solar sale, you'll need to incorporate both new technology and traditional methods. Give these methods a chance and drive more sales.

Aurora SolarAurora Solar

How to Optimize Your Solar Sales with Proposal Templates

A compelling proposal is a key part of selling a solar installation. Knowing what information to include is just one part of the equation; you also need an efficient process so you can create proposals quickly and easily. Using templates is a great way to streamline your solar sales processes.

Gwen BrownGwen Brown

Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

Gwen BrownGwen Brown

What Makes a Solar Sales Proposal Successful? 5 Tips for Proposals that Close

Your sales proposal for a solar PV system is what the customer will have as they decide between you and competitors. These tips will make it more effective.

Gwen BrownGwen Brown

Commercial Load Profiles: What the Solar Salesperson Needs to Know

An energy load profile is integral to communicating the value a solar project will offer. Here's what you need to know about commercial load profiles to maximize sales.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown

Solar Sales Part 1: The Importance of Branding - with Katherine Glass

How can you create a compelling brand for your solar contracting business? Branding expert Katherine Glass shares her insights in our Solar Sales series.

Marion WellingtonMarion Wellington

Solar Alphabet Soup: 4 Acronyms That You Should Know

The solar industry evolves quickly and sometimes it's hard to keep up. This article will bring you up to speed on some key terms: PACE, LIDAR, LCOE and LACE.

Samuel AdeyemoSamuel Adeyemo