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solar sales

5 Ways to Make Solar Software Your Secret Weapon for Solar Sales

Using cutting-edge solar software like Aurora gives an advantage when it comes to the quality of your solar designs. When you clearly communicate the benefits of your advanced design tools, you can help customers see the value your company brings to the table—and ultimately close more solar sales.

Gwen BrownGwen Brown

Turning Solar Support Into Solar Sales: 5 Tactics for Effective Communication

Solar energy enjoys broad support, yet that doesn’t always translate into action. Drawing from one of the key panel discussions at SPI 2018, “Turning Positive Solar Attitudes to Positive Results,” we highlight five strategies for more effective communication that can help you close more solar sales.

Gwen BrownGwen Brown

A Unique Group Purchasing Program Connecting Nonprofits with Solar

A persistent challenge solar contractors face is customer acquisition. Solar group purchasing programs present contractors a unique opportunity to win large solar projects. The Community Purchasing Alliance, whose solar group purchases connect DC-area nonprofits with solar, shares their insights.

Gwen BrownGwen Brown

Does Solar Increase Home Value? The Latest Data for Solar Clients

Does solar increase home value? A number of studies provide compelling data that homes with solar sell for more, and they may even sell faster. We highlight facts about how solar affects home value, and the studies behind them, that your solar customers will want to know.

Sara CarboneSara Carbone

Are You Applying These Tactics to Close More Solar Sales?

To close a solar sale, you'll need to incorporate both new technology and traditional methods. Give these methods a chance and drive more sales.

Aurora SolarAurora Solar

How to Optimize Your Solar Sales with Proposal Templates

A compelling proposal is a key part of selling a solar installation. Knowing what information to include is just one part of the equation; you also need an efficient process so you can create proposals quickly and easily. Using templates is a great way to streamline your solar sales processes.

Gwen BrownGwen Brown

Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

Gwen BrownGwen Brown

What Makes a Solar Sales Proposal Successful? 5 Tips for Proposals that Close

Your sales proposal for a solar PV system is what the customer will have as they decide between you and competitors. These tips will make it more effective.

Gwen BrownGwen Brown

Commercial Load Profiles: What the Solar Salesperson Needs to Know

An energy load profile is integral to communicating the value a solar project will offer. Here's what you need to know about commercial load profiles to maximize sales.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown