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solar sales

4 Ways for Solar Leads to Share the Utility Bill Data You Need

Electricity bill information is crucial for an accurate and compelling solar quote, but getting it isn't always easy. Providing different options can help.

Gwen BrownGwen Brown

The 3 Questions Your Solar Sales Pitch Needs to Answer

Selling solar isn’t always easy, but the right framework can help. We highlight the three core questions your solar sales pitch needs to answer well.

Gwen BrownGwen Brown

Solar Sales Insights from the Theory of Planned Behavior

We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.

Sara CarboneSara Carbone

Increase Solar Sales Success with the Diffusion of Innovations Theory

It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.

Sara CarboneSara Carbone

Don’t Give Up Too Soon on Solar Leads or Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the final article of our series exploring these findings, we explain why you shouldn't give up too soon on leads or referrals—and how to stay in touch.

Sara CarboneSara Carbone

Stop Missing Out on Solar Customer Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fifth article of our series exploring these findings, we discuss effective strategies for asking for referrals from customers.

Sara CarboneSara Carbone

How to Effectively Address the Competition in Your Solar Sales

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fourth article of our series exploring these findings, we discuss how to address the competition in an effective way.

Sara CarboneSara Carbone

Engage Solar Leads with the Right Use of Choices

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.

Sara CarboneSara Carbone

Avoid Lost Solar Sales by Understanding Leads’ Perspectives

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the second article of our series exploring these findings, we discuss the importance of not assuming leads share your opinions about solar.

Sara CarboneSara Carbone

Boost Your Solar Sales Success With Faster Lead Follow Up

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common mistakes in the solar sales process that can cost you the sale. In the first article of our series exploring these findings, we examine why fast follow up with leads is essential.

Sara CarboneSara Carbone