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solar sales

Are You Applying These Tactics to Close More Solar Sales?

To close a solar sale, you'll need to incorporate both new technology and traditional methods. Give these methods a chance and drive more sales.

Aurora SolarAurora Solar

How to Optimize Your Solar Sales with Proposal Templates

A compelling proposal is a key part of selling a solar installation. Knowing what information to include is just one part of the equation; you also need an efficient process so you can create proposals quickly and easily. Using templates is a great way to streamline your solar sales processes.

Gwen BrownGwen Brown

Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

Gwen BrownGwen Brown

What Makes a Solar Sales Proposal Successful? 5 Tips for Proposals that Close

Your sales proposal for a solar PV system is what the customer will have as they decide between you and competitors. These tips will make it more effective.

Gwen BrownGwen Brown

Commercial Load Profiles: What the Solar Salesperson Needs to Know

An energy load profile is integral to communicating the value a solar project will offer. Here's what you need to know about commercial load profiles to maximize sales.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown

Solar Sales Part 1: The Importance of Branding - with Katherine Glass

How can you create a compelling brand for your solar contracting business? Branding expert Katherine Glass shares her insights in our Solar Sales series.

Marion WellingtonMarion Wellington

Solar Alphabet Soup: 4 Acronyms That You Should Know

The solar industry evolves quickly and sometimes it's hard to keep up. This article will bring you up to speed on some key terms: PACE, LIDAR, LCOE and LACE.

Samuel AdeyemoSamuel Adeyemo

LCOE Explained: Behind Solar Sales' Most Important Metric

The true financial savings of your solar design can be understood with the LCOE. Read this to know exactly what the LCOE is.

Samuel AdeyemoSamuel Adeyemo

How to Write Great Solar Sales Proposals - with Ian Lochore

A few quick tips on writing solar sales proposals from an seasoned industry salesman. Show your customer financial savings upfront and in the long run.

Gabrielle CosetengGabrielle Coseteng