Solar design tips, sales advice, and industry insights from the premier solar design software platform

Our Newsletter

solar sales

Stop Missing Out on Solar Customer Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fifth article of our series exploring these findings, we discuss effective strategies for asking for referrals from customers.

Sara CarboneSara Carbone

How to Effectively Address the Competition in Your Solar Sales

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fourth article of our series exploring these findings, we discuss how to address the competition in an effective way.

Sara CarboneSara Carbone

Engage Solar Leads with the Right Use of Choices

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.

Sara CarboneSara Carbone

Avoid Lost Solar Sales by Understanding Leads’ Perspectives

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the second article of our series exploring these findings, we discuss the importance of not assuming leads share your opinions about solar.

Sara CarboneSara Carbone

Boost Your Solar Sales Success With Faster Lead Follow Up

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common mistakes in the solar sales process that can cost you the sale. In the first article of our series exploring these findings, we examine why fast follow up with leads is essential.

Sara CarboneSara Carbone

Don’t Overlook the Power of SRECs in Your Solar Sales Discussions

Solar Renewable Energy Certificates (SRECs) can add significantly to the return on investment of a solar installation. Educating solar customers about these incentives can be a valuable addition to your solar sales discussions. This article explores the key facts to know about SRECs.

Sara CarboneSara Carbone

5 Ways to Make Solar Software Your Secret Weapon for Solar Sales

Using cutting-edge solar software like Aurora gives an advantage when it comes to the quality of your solar designs. When you clearly communicate the benefits of your advanced design tools, you can help customers see the value your company brings to the table—and ultimately close more solar sales.

Gwen BrownGwen Brown

Turning Solar Support Into Solar Sales: 5 Tactics for Effective Communication

Solar energy enjoys broad support, yet that doesn’t always translate into action. Drawing from one of the key panel discussions at SPI 2018, “Turning Positive Solar Attitudes to Positive Results,” we highlight five strategies for more effective communication that can help you close more solar sales.

Gwen BrownGwen Brown

A Unique Group Purchasing Program Connecting Nonprofits with Solar

A persistent challenge solar contractors face is customer acquisition. Solar group purchasing programs present contractors a unique opportunity to win large solar projects. The Community Purchasing Alliance, whose solar group purchases connect DC-area nonprofits with solar, shares their insights.

Gwen BrownGwen Brown

Does Solar Increase Home Value? The Latest Data for Solar Clients

Does solar increase home value? A number of studies provide compelling data that homes with solar sell for more, and they may even sell faster. We highlight facts about how solar affects home value, and the studies behind them, that your solar customers will want to know.

Sara CarboneSara Carbone