Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Solar design tips, sales advice, and industry insights from the premier solar design software platform


Gain a Competitive Edge with These Principles of Solar Customer Service

Customer service can be a valuable tool for gaining a competitive advantage in a crowded solar market. We highlight some of the service strategies that have enabled Baker Electric Solar to get more than 60% of their business from customer referrals.

Gwen BrownGwen Brown

Understanding PV System Losses, Part 1: Nameplate, Mismatch, and LID Losses

There are many factors that can reduce solar installations' energy production. In this series, we explain common types of PV system losses so you can ensure accurate solar energy production estimates. Today, we explain module nameplate rating losses, mismatch losses, and light-induced degradation.

Andrew GongAndrew Gong

Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

Gwen BrownGwen Brown

How Are Solar Job Markets Performing Around the U.S.?

In 2017, the number of solar jobs declined for the first time since this data has been tracked. However, it wasn't all bad news; more than half of U.S. states saw solar job growth. Drawing from the 2017 Solar Census, we explore the state of the solar job market around the U.S.

Gwen BrownGwen Brown

Is Your Solar Design Process Missing These Key Technologies?

The process of designing a solar installation is changing fast as new technologies emerge and it can be hard to keep up. Technologies that once required a supercomputer to access are now accessible to everyone through solar software. We examine key innovations that dramatically advance solar design.

Gwen BrownGwen Brown

5 Reasons Blockchain Is Game-Changing for Solar Energy

Blockchain, the mechanism behind bitcoin, has major implications for solar energy. Blockchain could support peer-to-peer energy trading, solar investment, and other innovations to advance the industry. We explain how blockchain works and why it matters for solar.

Gwen BrownGwen Brown

8 Cool Solar Technologies from Solar Power Northeast

The Aurora team had a great time exhibiting at Solar Power Northeast in Boston this year. These are some of the compelling solar technologies that caught our attention.

Gwen BrownGwen Brown

Unlocking Commercial Solar Design Benefits with Aurora

The International Brotherhood of Electrical workers used Aurora solar design software to design a commercial solar array for their union hall, streamlining project development significantly. We walk through the design process in Aurora and the benefits it provided.

Gwen BrownGwen Brown

A Flagship Building Retrofit in San Jose is Showcasing Union Solar Skills

An innovative net zero building retrofit in San Jose, with a 200 kW solar array, is showcasing the solar design and installation skills of union workers.

Gwen BrownGwen Brown

Are Your Load Profiles for Solar Customers as Accurate as You Think?

Knowing a customer's energy load profile is essential to creating a good solar design. New tools make it easier to estimate load profiles accurately.

Gwen BrownGwen Brown