Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Solar design tips, sales advice, and industry insights from the premier solar design software platform


Don’t Give Up Too Soon on Solar Leads or Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the final article of our series exploring these findings, we explain why you shouldn't give up too soon on leads or referrals—and how to stay in touch.

Sara CarboneSara Carbone

A Solar Design for Baseball Opening Day: The SF Giants’ Ballpark

In honor of the start of the baseball season, we used Aurora solar design and sales software to create a solar design for our local Oracle Park—home of the SF Giants. With Aurora's Draw Roof Face tool, even this complex site was easy to design solar for! We show you exactly how we did it.

Andrew GongAndrew Gong

Why and How to Keep In Touch with Past Solar Customers

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the sixth article of our series exploring these findings, we explain why its a mistake to lose touch with past customers and how stay top-of-mind.

Sara CarboneSara Carbone

Using Computer Vision for Remote Solar Site Measurements

Solar contractors need a precise understanding of the locations they are designing solar projects for, to avoid costly changes later. The Street View Ruler, a new tool from Aurora Solar, makes it possible to take measurements using images of the site. We explain how this computer vision tool works.

Gwen BrownGwen Brown

Stop Missing Out on Solar Customer Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fifth article of our series exploring these findings, we discuss effective strategies for asking for referrals from customers.

Sara CarboneSara Carbone

How to Effectively Address the Competition in Your Solar Sales

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the fourth article of our series exploring these findings, we discuss how to address the competition in an effective way.

Sara CarboneSara Carbone

Solar for New Construction: Solutions to Enter a Key Emerging Market

A vast new solar market is emerging: solar for new construction. In fact, solar demand in this market is expected to increase by over 800 MW in California alone! This is a great opportunity but contractors will need new solar design and sales tools compared to approaches for existing buildings.

Gwen BrownGwen Brown

Engage Solar Leads with the Right Use of Choices

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.

Sara CarboneSara Carbone

NEXTracker CEO Dan Shugar Talks Innovation, Solar’s Evolution, and More

Dan Shugar, CEO of NEXTracker, is something of a solar celebrity with a track record of leading companies to success in the industry. In this Aurora Solar interview, Shugar shares his thoughts on changing solar business dynamics, how to build a successful company and innovative team, and much more!

Gwen BrownGwen Brown

Key Solar Industry Trends From The 2018 Solar Jobs Census

The annual Solar Jobs Census conducted by The Solar Foundation is the most comprehensive and rigorous analysis of solar industry employment. We explore the results of the 2018 Census and what they show about solar jobs in 2018, expectations for 2019, current hiring challenges, diversity, and more!

Gwen BrownGwen Brown