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Sara Carbone
Author

Sara Carbone

Sara Carbone is a content writer for Aurora Solar, developing educational content to help solar companies work more effectively. She also has her own freelance copywriting business creating tailored content for solar marketing campaigns based on several years of experience researching the industry and working with solar contractors around their pain points and goals.

Engage Solar Leads with the Right Use of Choices

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.

Sara CarboneSara Carbone

Avoid Lost Solar Sales by Understanding Leads’ Perspectives

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the second article of our series exploring these findings, we discuss the importance of not assuming leads share your opinions about solar.

Sara CarboneSara Carbone

Boost Your Solar Sales Success With Faster Lead Follow Up

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common mistakes in the solar sales process that can cost you the sale. In the first article of our series exploring these findings, we examine why fast follow up with leads is essential.

Sara CarboneSara Carbone

Be a Commercial Solar Superstar: Service Insights from Jim Jenal

Having literally “written the book” on commercial solar, Jim Jenal, founder and CEO of solar installation company Run on Sun, has a wealth of information on what contributes to a positive customer experience in commercial solar projects. We compile some of Jenal’s commercial solar insights .

Sara CarboneSara Carbone

What Solar Contractors Should Know About O&M

Over the lifetime of a PV system, operations and maintenance (O&M) can be important in ensuring that the system achieves optimal power production. We explore what solar O&M involves and considerations for contracting companies regarding whether to offer O&M services, directly or through a partner.

Sara CarboneSara Carbone

Don’t Overlook the Power of SRECs in Your Solar Sales Discussions

Solar Renewable Energy Certificates (SRECs) can add significantly to the return on investment of a solar installation. Educating solar customers about these incentives can be a valuable addition to your solar sales discussions. This article explores the key facts to know about SRECs.

Sara CarboneSara Carbone

The Peace of Mind Every Solar Contractor Needs: Having the Right Insurance

Having the right insurance coverage can protect your solar contracting business from catastrophe. But working in the solar industry comes with its own unique insurance needs. We explore some of the key considerations to make sure you have the appropriate business insurance for your solar company.

Sara CarboneSara Carbone

SolarAPP: The Solar Permitting Solution You’ve Been Waiting For?

The complexity of solar permitting has long been recognized as challenge for the industry, but there has not been a comprehensive effort to solve the issue to date. That's changing with a new program from SEIA and The Solar Foundation: the Solar Automated Permit Processing (SolarAPP) initiative.

Sara CarboneSara Carbone

How Have Solar Tariffs Impacted the Industry–and What Can We Learn?

In 2018, the solar industry has been buffeted by three solar tariffs affecting the prices of imported solar components. We explain each of the tariffs and David Dunlap, VP of Operations at distributor Baywa r.e. Solar Systems, shares his perspective on how the tariffs impacted on solar contractors.

Sara CarboneSara Carbone

Make the Most of SPI: Conference Highlights and Tips for Success

Solar Power International (SPI) 2018, the largest North American solar trade show and conference, is just around the corner! We’ve identified some great learning opportunities and events to add to your agenda–as well as some tips to keep in mind to get the most out of the event.

Sara CarboneSara Carbone