Positive online reviews can go a long way in helping your solar company grow. We explain the importance of solar reviews and how to get more of them.
Homeowners Associations (HOAs) can present barriers to residential solar projects. Learn to navigate the HOA solar approval process to maximize success.
We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.
We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.
It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.
Australia has a booming solar industry; over 20% of its households have solar. Australia offers a number of lessons for the U.S. on reducing solar costs.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale.