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Gwen Brown
Author

Gwen Brown

Gwen Brown is the Content Marketer at Aurora Solar, managing Aurora's development of educational solar resources like blog posts and webinars. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

How to Sell Commercial Solar: 3 Strategies for Success

Commercial solar sales can be complex. We spoke with experienced sales professionals to understand some key elements of a successful C&I sales approach.

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Changing the Game of Commercial Solar Finance—A New Partnership

Accessing commercial solar financing can be a challenge, but Aurora's new solar PPA partnership with SCF is increasing transparency and ease of access.

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Who Are the Key Players In a Commercial Solar Project?

One reason that commercial solar projects are more complex than most residential ones is the large number of players involved. We explain the key actors.

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Making Sense of Commercial Solar: What You Need to Know About C&I

What is commercial solar? We introduce the C&I solar sector, its current scale, factors that have constrained its growth, and forecasts for its expansion.

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Solar Panel Wiring Basics: An Intro to How to String Solar Panels

Solar panel wiring (stringing) can be complex! We provide a primer on key considerations when deciding how to string solar panels.

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The 3 Questions Your Solar Sales Pitch Needs to Answer

Selling solar isn’t always easy, but the right framework can help. We highlight the three core questions your solar sales pitch needs to answer well.

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NABCEP Executive Director Highlights New Developments

NABCEP Executive Director Shawn O'Brien shares changes to NABCEP recertification requirements, work to advance solar careers for veterans, and more.

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Using Computer Vision for Remote Solar Site Measurements

Solar contractors need a precise understanding of the locations they are designing solar projects for, to avoid costly changes later. The Street View Ruler, a new tool from Aurora Solar, makes it possible to take measurements using images of the site. We explain how this computer vision tool works.

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Solar for New Construction: Solutions to Enter a Key Emerging Market

A vast new solar market is emerging: solar for new construction. In fact, solar demand in this market is expected to increase by over 800 MW in California alone! This is a great opportunity but contractors will need new solar design and sales tools compared to approaches for existing buildings.

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NEXTracker CEO Dan Shugar Talks Innovation, Solar’s Evolution, and More

Dan Shugar, CEO of NEXTracker, is something of a solar celebrity with a track record of leading companies to success in the industry. In this Aurora Solar interview, Shugar shares his thoughts on changing solar business dynamics, how to build a successful company and innovative team, and much more!

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