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Gwen Brown
Author

Gwen Brown

Gwen Brown is Content Marketer at Aurora Solar. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

5 Ways to Make Solar Software Your Secret Weapon for Solar Sales

Using cutting-edge solar software like Aurora gives an advantage when it comes to the quality of your solar designs. When you clearly communicate the benefits of your advanced design tools, you can help customers see the value your company brings to the table—and ultimately close more solar sales.

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3 Tactics for Better Solar Designs Under Time of Use (TOU) Rates

Time of use (TOU) rates — which charge different prices for electricity depending on the time it is used — add additional complexity to finding the best solar design for the customer. There are several strategies that can help you design the best PV system for your customer’s TOU rate, however.

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Module-Level Power Electronics (MLPE) for Solar Design: A Primer

When designing a solar installation, one important consideration is whether to use module-level power electronics (MLPE), which include microinverters or DC optimizers. We explore some of the benefits of MLPE and explain how they fit into a PV system design.

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Turning Solar Support Into Solar Sales: 5 Tactics for Effective Communication

Solar energy enjoys broad support, yet that doesn’t always translate into action. Drawing from one of the key panel discussions at SPI 2018, “Turning Positive Solar Attitudes to Positive Results,” we highlight five strategies for more effective communication that can help you close more solar sales.

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Powering SPI: A Design for Anaheim Convention Center

Did you know SPI 2018 was partially solar-powered? To keep the fun of the conference going, we took a few minutes to model Anaheim Convention Center’s solar installation with Aurora’s new and improved design tools, in about ten minutes. Here's how we did it!

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Lessons for Success from the 2018 Top Solar Contractors List

Each year, Solar Power World compiles a list of the Top 500 solar contractors in the U.S. We spoke to some of the many companies on the 2018 list that use Aurora's solar design and sales software to get their tips for running a successful solar contracting business.

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reDesigning Aurora for Speed, Simplicity, and Scale

To deliver a best-in-class solar design experience, Aurora Solar rewrote it's software code from the ground up. After nearly two years of development, this update–Aurora's most significant ever–hits the sweet spot between accuracy, speed, scale, and simplicity. Get ready for Aurora reDesigned.

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A Unique Group Purchasing Program Connecting Nonprofits with Solar

A persistent challenge solar contractors face is customer acquisition. Solar group purchasing programs present contractors a unique opportunity to win large solar projects. The Community Purchasing Alliance, whose solar group purchases connect DC-area nonprofits with solar, shares their insights.

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5 Ways Solar Design Software Helps Contractors Work Smarter

Remote solar design software gives solar contractors powerful ways to improve their solar design and sales processes. These technology-driven benefits range from saving time and money by reducing visits to project sites to improving the accuracy of energy production estimates.

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California’s Solar Mandate for New Homes: What You Need to Know

California made history in May 2018, when it became the first state to mandate solar PV systems on all new homes. This decision creates huge opportunities for the solar industry. Learn the key policy requirements of California’s solar mandate for new homes in this overview.

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