Solar design tips, sales advice, and industry insights from the premier solar design software platform

Our Newsletter

Gwen Brown
Author

Gwen Brown

Gwen Brown is the Senior Content Marketer at Aurora Solar, managing the development of educational solar resources like blog posts and webinars. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

What Are Soft Costs? The Frontier of Solar Cost Reductions

Soft costs, the non-hardware costs of solar, are more than half of solar costs in the U.S. See what's being done to tackle soft costs and help solar grow!

Gwen BrownGwen Brown

What to Know About the Solar ITC Step Down

Solar contractors need to have a firm grasp on the IRS's “commence construction” policy to know whether a solar project will qualify for the Investment Tax Credit and at what level. This will allow you to give customers an accurate understanding of the true cost of their system.

Gwen BrownGwen Brown

SEIA's 10-Year Roadmap for U.S. Solar: What You Need to Know

At Solar Power International 2019, the Solar Energy Industries Association (SEIA) released its 10-year roadmap. See what it means for solar and you!

Gwen BrownGwen Brown

How to Pay for Commercial Solar: A Financing Guide for Contractors

Commercial solar financing can be complex but it's essential for C&I solar contractors to understand. We explore the common financing options to know.

Gwen BrownGwen Brown

Solar Fundamentals: What's the Difference Between AC vs. DC?

Solar professionals need to be well versed in electricity—that includes mastering the difference between alternating current (AC) and direct current (DC).

Gwen BrownGwen Brown

4 Ways for Solar Leads to Share the Utility Bill Data You Need

Electricity bill information is crucial for an accurate and compelling solar quote, but getting it isn't always easy. Providing different options can help.

Gwen BrownGwen Brown

What Solar Contractors Should Know About Customers’ Utility Bills

Understanding your solar customer's utility bills and how to get the data you need for solar design is critical. We highlight key things to know.

Gwen BrownGwen Brown

How to Sell Commercial Solar: 3 Strategies for Success

Commercial solar sales can be complex. We spoke with experienced sales professionals to understand some key elements of a successful C&I sales approach.

Gwen BrownGwen Brown

Changing the Game of Commercial Solar Finance—A New Partnership

Accessing commercial solar financing can be a challenge, but Aurora's new solar PPA partnership with SCF is increasing transparency and ease of access.

Gwen BrownGwen Brown

Who Are the Key Players In a Commercial Solar Project?

One reason that commercial solar projects are more complex than most residential ones is the large number of players involved. We explain the key actors.

Gwen BrownGwen Brown