Solar design tips, sales advice, and industry insights from the premier solar design software platform
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss how to address the competition in an effective way.
Sara Carbone
A vast new solar market is emerging: solar for new construction. In fact, solar demand in this market is expected to increase by over 800 MW in California alone! This is a great opportunity but contractors will need new solar design and sales tools compared to approaches for existing buildings.
Gwen Brown
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.
Sara Carbone
Dan Shugar, CEO of NEXTracker, is something of a solar celebrity with a track record of leading companies to success in the industry. In this Aurora Solar interview, Shugar shares his thoughts on changing solar business dynamics, how to build a successful company and innovative team, and much more!
Gwen Brown
The annual Solar Jobs Census conducted by The Solar Foundation is the most comprehensive and rigorous analysis of solar industry employment. We explore the results of the 2018 Census and what they show about solar jobs in 2018, expectations for 2019, current hiring challenges, diversity, and more!
Gwen Brown
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the second article of our series exploring these findings, we discuss the importance of not assuming leads share your opinions about solar.
Sara Carbone
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common mistakes in the solar sales process that can cost you the sale. In the first article of our series exploring these findings, we examine why fast follow up with leads is essential.
Sara Carbone
An underperforming PV system is a customer’s nightmare. We explore a solar installation that was underperforming for an unknown reason. O&M firm Omnidian detected the issue and used Aurora solar design software to remotely diagnose the service it needed. We share the story—and impressive results!
Gwen Brown
Understanding the solar irradiance at a project site is crucial to designing a high-performing solar installation. Aurora's latest update, which provides irradiance values on the surface of each module, makes accurate solar design even easier. We explore some of the benefits for solar contractors.
Gwen Brown
Many solar companies report difficulty filling their solar jobs with qualified candidates. A new hiring tool, the HBCU Talent Exchange, could help change that. The patented program uses surveys to better match candidates and jobs, while also helping companies connect with diverse applicants.
Gwen Brown