Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Solar design tips, sales advice, and industry insights from the premier solar design software platform


The 3 Questions Your Solar Sales Pitch Needs to Answer

Selling solar isn’t always easy, but the right framework can help. We highlight the three core questions your solar sales pitch needs to answer well.

Gwen BrownGwen Brown

Solar and the Environment: Surprises from the Value-Belief-Norm Theory

We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.

Sara CarboneSara Carbone

Solar Sales Insights from the Theory of Planned Behavior

We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.

Sara CarboneSara Carbone

Increase Solar Sales Success with the Diffusion of Innovations Theory

It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.

Sara CarboneSara Carbone

Lessons From Down Under: Ways to Lower PV Solar Soft Costs

Australia has a booming solar industry; over 20% of its households have solar. Australia offers a number of lessons for the U.S. on reducing solar costs.

Sara CarboneSara Carbone

NABCEP Executive Director Highlights New Developments

NABCEP Executive Director Shawn O'Brien shares changes to NABCEP recertification requirements, work to advance solar careers for veterans, and more.

Gwen BrownGwen Brown

Don’t Give Up Too Soon on Solar Leads or Referrals

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the final article of our series exploring these findings, we explain why you shouldn't give up too soon on leads or referrals—and how to stay in touch.

Sara CarboneSara Carbone

A Solar Design for Baseball Opening Day: The SF Giants’ Ballpark

In honor of the start of the baseball season, we used Aurora solar design and sales software to create a solar design for our local Oracle Park—home of the SF Giants. With Aurora's Draw Roof Face tool, even this complex site was easy to design solar for! We show you exactly how we did it.

Andrew GongAndrew Gong

Why and How to Keep In Touch with Past Solar Customers

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the sixth article of our series exploring these findings, we explain why its a mistake to lose touch with past customers and how stay top-of-mind.

Sara CarboneSara Carbone

Using Computer Vision for Remote Solar Site Measurements

Solar contractors need a precise understanding of the locations they are designing solar projects for, to avoid costly changes later. The Street View Ruler, a new tool from Aurora Solar, makes it possible to take measurements using images of the site. We explain how this computer vision tool works.

Gwen BrownGwen Brown