Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Solar design tips, sales advice, and industry insights from the premier solar design software platform


How to Effectively Address the Competition in Your Solar Sales

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss how to address the competition in an effective way.

Sara CarboneSara Carbone

Solar for New Construction: Solutions to Enter a Key Emerging Market

A vast new solar market is emerging: solar for new construction. In fact, solar demand in this market is expected to increase by over 800 MW in California alone! This is a great opportunity but contractors will need new solar design and sales tools compared to approaches for existing buildings.

Gwen BrownGwen Brown

Engage Solar Leads with the Right Use of Choices

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the third article of our series exploring these findings, we discuss the importance of not overwhelming solar leads with too many choices.

Sara CarboneSara Carbone

NEXTracker CEO Dan Shugar Talks Innovation, Solar’s Evolution, and More

Dan Shugar, CEO of NEXTracker, is something of a solar celebrity with a track record of leading companies to success in the industry. In this Aurora Solar interview, Shugar shares his thoughts on changing solar business dynamics, how to build a successful company and innovative team, and much more!

Gwen BrownGwen Brown

Key Solar Industry Trends From The 2018 Solar Jobs Census

The annual Solar Jobs Census conducted by The Solar Foundation is the most comprehensive and rigorous analysis of solar industry employment. We explore the results of the 2018 Census and what they show about solar jobs in 2018, expectations for 2019, current hiring challenges, diversity, and more!

Gwen BrownGwen Brown

Avoid Lost Solar Sales by Understanding Leads’ Perspectives

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the second article of our series exploring these findings, we discuss the importance of not assuming leads share your opinions about solar.

Sara CarboneSara Carbone

Boost Your Solar Sales Success With Faster Lead Follow Up

The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common mistakes in the solar sales process that can cost you the sale. In the first article of our series exploring these findings, we examine why fast follow up with leads is essential.

Sara CarboneSara Carbone

Using Aurora to Solve the Mystery of an Underperforming PV System

An underperforming PV system is a customer’s nightmare. We explore a solar installation that was underperforming for an unknown reason. O&M firm Omnidian detected the issue and used Aurora solar design software to remotely diagnose the service it needed. We share the story—and impressive results!

Gwen BrownGwen Brown

Smarter Solar Design with Irradiance on Modules

Understanding the solar irradiance at a project site is crucial to designing a high-performing solar installation. Aurora's latest update, which provides irradiance values on the surface of each module, makes accurate solar design even easier. We explore some of the benefits for solar contractors.

Gwen BrownGwen Brown

Find the Best Candidates for Solar Jobs with This New Tool

Many solar companies report difficulty filling their solar jobs with qualified candidates. A new hiring tool, the HBCU Talent Exchange, could help change that. The patented program uses surveys to better match candidates and jobs, while also helping companies connect with diverse applicants.

Gwen BrownGwen Brown