Selling solar isn’t always easy, but the right framework can help. We highlight the three core questions your solar sales pitch needs to answer well.
Gwen Brown
We explore how the environmental beliefs of prospective solar customers impact their decision making process, according to findings from a 2016 study.
Sara Carbone
We explore how the theory of planned behavior (TPB)—which explains consumers' buying process—offers insights for selling solar, according to a 2016 study.
Sara Carbone
It's expensive to get new solar customers! A study that identified factors that influence interest in solar offers helpful insights to address this.
Sara Carbone
Australia has a booming solar industry; over 20% of its households have solar. Australia offers a number of lessons for the U.S. on reducing solar costs.
Sara Carbone
NABCEP Executive Director Shawn O'Brien shares changes to NABCEP recertification requirements, work to advance solar careers for veterans, and more.
Gwen Brown
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the final article of our series exploring these findings, we explain why you shouldn't give up too soon on leads or referrals—and how to stay in touch.
Sara Carbone
In honor of the start of the baseball season, we used Aurora solar design and sales software to create a solar design for our local Oracle Park—home of the SF Giants. With Aurora's Draw Roof Face tool, even this complex site was easy to design solar for! We show you exactly how we did it.
Andrew Gong
The National Renewable Energy Laboratory (NREL) conducted a two-year study which identified common solar sales mistakes that can cost you the sale. In the sixth article of our series exploring these findings, we explain why its a mistake to lose touch with past customers and how stay top-of-mind.
Sara Carbone
Solar contractors need a precise understanding of the locations they are designing solar projects for, to avoid costly changes later. The Street View Ruler, a new tool from Aurora Solar, makes it possible to take measurements using images of the site. We explain how this computer vision tool works.
Gwen Brown