Aurora Solar Blog
Aurora Solar Blog

Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Aurora Solar Blog

Solar Spotlight

Interviews with solar industry leaders.

The Best Way to Sell Solar According to a Nobel Prize-winning Economist - with Myron Scholes

“So Myron, have you installed solar panels on your house?” I asked. The answer was no: “I have these magnificent redwood trees, so that gives me trouble..” Indeed, we performed a shading analysis on Myron’s house with Aurora. Shading from the trees prevented his roof from receiving enough irradiance to generate a meaningful amount of ene…

Gabrielle CosetengGabrielle Coseteng