David Arfin is the inventor of SolarCity’s groundbreaking SolarLease, which has enabled over 300,000 residential, commercial, and government customers to adopt solar power and save money, without having to make a large upfront payment. Aurora had the privilege of talking with David Arfin to learn from his years of experience in the indus…Gwen Brown
Solar Spotlight is a series of interviews with industry leaders and outside perspectives that share their wisdom on how to better our industry.
David Arfin is the inventor of SolarCity’s groundbreaking SolarLease, which revolutionized the U.S. residential solar market. This unprecedented solar financing program has enabled over 300,000 residential, commercial, and government customers to adopt solar power and save money, without having to make a large upfront payment. In November…Gwen Brown
Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years at Lippincott whe…Gwen Brown
Here at Aurora, we’ve been thinking about how we can help you better sell solar to homeowners. We retained Katherine Glass, founder of SpringMark - a marketing and brand strategy firm, to interview homeowners and solar installers on our behalf. Our research culminated in a day-long roundtable session with a collection of leading solar sal…Marion Wellington
This is an installment of our Solar Spotlight series. Click here for our last interview! With a Masters degree in Electrical Engineering and a decade of solar experience, Michelle Meier is one of those people you want in your corner and never on the other side of the ring. She is the founder of Solar Roof Services, a company that helps ro…Marion Wellington
We often receive requests from our clients asking us to make proposal templates for them. While our proposal tool does have all the information you need from a project, it’s up to each company to tailor their proposals to convey their company’s message and meet the needs and concerns of their specific customers. To help out those compani…Gabrielle Coseteng
This is an installment of our Solar Spotlight series. Click here for our last interview! The students of San Ramon Valley High School have to vie for parking spots on campus. Parking is a nightmare. According to one student, the demand for spots is so high that she rents a parking space from the Chinese restaurant across the street. After…Gabrielle Coseteng