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solar spotlight

Interviews with solar industry leaders.

Revitalizing Coal Country with Solar Energy: The Story of Solar Holler

Solar Holler is not your typical solar company; they provide an alternative to coal in West Virginia through affordable solar energy and solar job training.

Gwen BrownGwen Brown

Are Small Contractors the Future of Solar? Pamela Cargill Weighs in on the Industry's Evolution

Solar industry expert Pamela Cargill shares her observations on how the sector is evolving and what trends contractors should be keeping an eye on.

Gwen BrownGwen Brown

These Practices Will Make Your Solar Business More Successful: Pro Tips from Pamela Cargill

Solar industry insider Pamela Cargill shares management best practices to help solar contractors operate more effectively and increase profits.

Gwen BrownGwen Brown

Getting to 100% Renewable Energy: An Interview with David Hochschild of the California Energy Commission

David Hochschild of the California Energy Commission shares his take on the current state of renewable energy policy and the future of the grid.

Gwen BrownGwen Brown

Financing Tips for Solar Installers: Insights from David Arfin

David Arfin, inventor of SolarCity's groundbreaking SolarLease, sat down with Aurora Solar to share some finance tips for solar installers.

Gwen BrownGwen Brown

The Future of Solar Finance: Insights from SolarLease Inventor, David Arfin

David Arfin, inventor of SolarCity’s groundbreaking SolarLease, shares his predictions on the future of solar finance.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown

Solar Sales Part 1: The Importance of Branding - with Katherine Glass

How can you create a compelling brand for your solar contracting business? Branding expert Katherine Glass shares her insights in our Solar Sales series.

Marion WellingtonMarion Wellington

A Roofer's Guide to Going Solar - with Michelle Meier

Michelle Meier uses her extensive experience in the solar industry to help roofers add solar to their contracting businesses. She shares what she's learned.

Marion WellingtonMarion Wellington

How to Write Great Solar Sales Proposals - with Ian Lochore

A few quick tips on writing solar sales proposals from an seasoned industry salesman. Show your customer financial savings upfront and in the long run.

Gabrielle CosetengGabrielle Coseteng