Solar design tips, sales advice, and industry insights from the premier solar design software platform

Our Newsletter

solar sales

What Makes a Solar Sales Proposal Successful? 5 Tips for Proposals that Close

Your sales proposal for a solar PV system is what the customer will have as they decide between you and competitors. These tips will make it more effective.

Gwen BrownGwen Brown

Commercial Load Profiles: What the Solar Salesperson Needs to Know

An energy load profile is integral to communicating the value a solar project will offer. Here's what you need to know about commercial load profiles to maximize sales.

Gwen BrownGwen Brown

Solar Sales Part 2: Branding Best Practices - with Katherine Glass

Here at Aurora, we’re constantly thinking about how we can help you be more successful in selling solar installations. We retained Katherine Glass, founder of SpringMark and an expert in helping companies create their marketing and branding strategy, to offer some insights for solar companies. Katherine spent seven years

Gwen BrownGwen Brown

Solar Sales Part 1: The Importance of Branding - with Katherine Glass

How can you create a compelling brand for your solar contracting business? Branding expert Katherine Glass shares her insights in our Solar Sales series.

Marion WellingtonMarion Wellington

Solar Alphabet Soup: 4 Acronyms That You Should Know

The solar industry evolves quickly and sometimes it's hard to keep up. This article will bring you up to speed on some key terms: PACE, LIDAR, LCOE and LACE.

Samuel AdeyemoSamuel Adeyemo

LCOE Explained: Behind Solar Sales' Most Important Metric

The true financial savings of your solar design can be understood with the LCOE. Read this to know exactly what the LCOE is.

Samuel AdeyemoSamuel Adeyemo

How to Write Great Solar Sales Proposals - with Ian Lochore

A few quick tips on writing solar sales proposals from an seasoned industry salesman. Show your customer financial savings upfront and in the long run.

Gabrielle CosetengGabrielle Coseteng

Why Your Company Should Have a Solar Design Center

Solar design centers are the brick and mortar solution to solar's high customer acquisition costs.

Gabrielle CosetengGabrielle Coseteng