When communicating with prospective clients about installing solar, it's likely that they will have questions about the value of your design relative to other proposals they receive. Being able to provide metrics that communicate what the solar installation will be worth over its lifetime will help them more easily understand the value your company is offering and know that they are making a smart choice. In this article, we have compiled some of the most common metrics for quantifying a solar project's value, how they are calculated, and what purpose they serve.

### Discount Rate

The "discount rate" is an important concept to understand when assessing the value of a solar installation. While the discount rate itself doesn’t express the value of a particular solar project, it is used in the calculation of many other financial metrics.

The discount rate provides a way to account for the fact that future earnings are worth less than money in hand today—a concept called the “time value of money.” This is true in part due to inflation, but also because money that you have in the present could generate additional value over time if it were put in a safe investment. Thus, using a discount rate allows one to understand the real value of future earnings from an expense like a solar installation, compared to putting the money in a safe investment.

### Net Present Value (NPV)

Net Present Value (NPV) is a common metric to express the value of future income (or savings) from a solar installation. NPV is presented in dollars and is calculated by subtracting the cost of the initial investment from the sum of the total discounted future cash flows over the lifetime of the investment (*i.e.*, the present dollar value of future cash flows, calculated using the discount rate). In solar, this initial investment is the system cost, and future cash flows are the resulting energy savings.

NPV is calculated using the following equation:

Where:

*N*is the lifetime of the installation.

*i*is a given year during the lifetime of the installation.

*Cash Flow*is the system cost in year 0 and for years

*i*= 1 through 25 they are the difference in pre-solar and post-solar bills. (The Investment Tax Credit (ITC) is typically applied in year 0.)

*d*is the discount rate.

This equation is very useful not only in valuing solar installations but also in evaluating the returns of many other investments, including real estate and business ventures.

### Internal Rate of Return (IRR)

The Internal Rate of Return (IRR) is similar to NPV in that it accounts for discounted future cash flows over the lifetime of the project. However, unlike NPV, the IRR is not measured in dollars. Rather, the IRR is a percent return one can expect to gain (or lose) from an investment and its future cash flows.

The IRR is calculated by setting the NPV of a project equal to zero, and solving for the discount rate. Because this calculation is rather difficult mathematically, it is often solved by testing different discount rates until the NPV of a project is as close to zero as possible. There are also calculators online that can determine the IRR for you (and if you use Aurora, our financial analysis features will generate this value automatically).

### Dollars per Watt ($/W)

Dollars per Watt ($/W) is a simple and widely-used calculation to evaluate the value of a solar installation. This metric is calculated by dividing the total installation cost by the capacity of the system. Thus, a 5kW system that costs $11,000 will have a value of $2.2/W ($11,000/5000W). It is important to check if the Investment Tax Credit (discussed in the previous article in this series) is taken into account when calculating the $/W value, as this could impact the estimated value significantly.

While this is metric may seem simple and straightforward, it is far from a perfect measure of an installation’s value. For one, it does not take into account the time value of money by discounting future cash flows. It also does not take into account the solar installation’s efficiency (what percent of available solar energy it converts to electricity) or how that efficiency will decrease over time as the installation ages (degradation).

Additionally, qualitative factors, like the level of customer service, attention to detail, or maintenance guarantees your company provides may warrant a higher price for the installation. You may want to communicate that $/Watt does not reflect these factors when discussing the value your company offers. Although $/W is not a comprehensive measure of a solar installation’s value, customers often find it a helpful way to compare prices they receive from different installers.

### Levelized Cost of Electricity (LCOE)

Levelized Cost of Electricity (LCOE) is a popular metric to assess the value of an installation. LCOE quantifies the cost of the electricity produced by your solar installation over its lifetime. LCOE, which is presented in $/kWh, is a particularly helpful metric because it allows one to directly compare the price of solar energy to what the local utility would charge. This metric is also useful to look at when comparing between financing options.

Calculating the LCOE of a solar installation is a complex process involving many factors, including:

*(For more information on LCOE is calculated, check out our blog article on the topic.)*

Because the LCOE is calculated over such a long time span, it can fail to take into account larger economic changes that may occur over the lifetime of the system (say, dramatic changes in fuel costs). Despite this limitation, LCOE is widely used throughout the solar industry, so it is important to have an understanding of how it is calculated and what information it presents.

### Payback Period

As you might guess, payback period indicates how many years it will take for the installation to recover its cost. This value is found by taking the initial investment (the system cost) and dividing it by the yearly savings it creates. For example, if a system costs $30,000 after tax incentives and saves the customer $5,000 per year on their electric bill, the payback period will be 6 years ($30,000/$5,000).

This is a simple metric that is useful when selling solar, as many customers want to know how quickly the large upfront investment will “pay for itself.” However, it is important to note that the payback period is another metric that does not take into account the time value of money. Because of this, the period calculated will be slightly shorter than if future cash flows were discounted.

Aurora's financial analysis features calculate each of these metrics in a matter of seconds. The resulting information, shown below, also includes the projected cash flows over the lifetime of the system.

*Figure 1. A chart of future cash flows for a cash financed solar installation as presented in Aurora.*

Having an understanding of the different metrics used to quantify the value of a solar installation will increase your credibility as a solar professional. It will also allow you to help clients make informed decisions about whether going solar is right for them, and communicate the value your company can offer.

### About Solar Finance 101

*Quantifying the Value of a Solar Installation: Some Helpful Metrics* is Part 5 of Solar Finance 101, a five-article series that serves as an introductory primer on the financial considerations of solar installations:

Article 1: How Solar Customers Save Money: A Beginner’s Guide to Net Energy Metering

Article 2: Your Solar Finance Primer: What to Know About the Top Four Solar Financing Options

Article 3: Evaluating Solar Financing Options: Factors for Your Customer to Consider

Article 4: Financial Incentives for Installing Solar: A Beginner’s Guide

Article 5: Quantifying Value of a Solar Installation: Some Helpful Metrics