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Gwen Brown
Author

Gwen Brown

Gwen Brown is a Content Marketing Analyst at Aurora Solar. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

How HD Imagery Strengthens Solar Design: An Interview with Nearmap CEO Rob Newman

The foundation of any good solar design is imagery of the project site; the clearer and more up-to-date that imagery, the better. Through a new partnership, Nearmap HD images are available directly in the Aurora solar design app. We spoke with Nearmap CEO Dr. Rob Newman to highlight what this means.

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A Solar Design Challenge: Modeling San Francisco’s City Hall

In honor of Aurora Solar's move from Palo Alto to San Francisco, we put our solar design skills to work modeling a solar installation on an iconic local landmark: San Francisco City Hall. If we can model this complex building with Aurora's SmartRoof tool, just imagine what you can do with Aurora!

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Gain a Competitive Edge with These Principles of Solar Customer Service

Customer service can be a valuable tool for gaining a competitive advantage in a crowded solar market. We highlight some of the service strategies that have enabled Baker Electric Solar to get more than 60% of their business from customer referrals.

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Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

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How Are Solar Job Markets Performing Around the U.S.?

In 2017, the number of solar jobs declined for the first time since this data has been tracked. However, it wasn't all bad news; more than half of U.S. states saw solar job growth. Drawing from the 2017 Solar Census, we explore the state of the solar job market around the U.S.

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Is Your Solar Design Process Missing These Key Technologies?

The process of designing a solar installation is changing fast as new technologies emerge and it can be hard to keep up. Technologies that once required a supercomputer to access are now accessible to everyone through solar software. We examine key innovations that dramatically advance solar design.

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5 Reasons Blockchain Is Game-Changing for Solar Energy

Blockchain, the mechanism behind bitcoin, has major implications for solar energy. Blockchain could support peer-to-peer energy trading, solar investment, and other innovations to advance the industry. We explain how blockchain works and why it matters for solar.

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8 Cool Solar Technologies from Solar Power Northeast

The Aurora team had a great time exhibiting at Solar Power Northeast in Boston this year. These are some of the compelling solar technologies that caught our attention.

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Unlocking Commercial Solar Design Benefits with Aurora

The International Brotherhood of Electrical workers used Aurora solar design software to design a commercial solar array for their union hall, streamlining project development significantly. We walk through the design process in Aurora and the benefits it provided.

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A Flagship Building Retrofit in San Jose is Showcasing Union Solar Skills

An innovative net zero building retrofit in San Jose, with a 200 kW solar array, is showcasing the solar design and installation skills of union workers.

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