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Gwen Brown
Author

Gwen Brown

Gwen Brown is a Content Marketing Analyst at Aurora Solar. Previously, she was a Senior Research Associate at the Environmental Law Institute. She graduated Phi Beta Kappa from Gettysburg College.

How a Shift in Chinese Solar Policy Is Shaking Up the Industry

A shift in China's solar policies announced this month is making waves around the world. A significant reduction in solar demand from China is expected to lead to a global oversupply of solar panels and significant cost reductions. We explore likely winners and losers of these developments.

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How to Optimize Your Solar Sales with Proposal Templates

A compelling proposal is a key part of selling a solar installation. Knowing what information to include is just one part of the equation; you also need an efficient process so you can create proposals quickly and easily. Using templates is a great way to streamline your solar sales processes.

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Key Solar Energy Terms: Irradiance, Insolation, TSRF and More

The amount of solar energy at a site is a fundamental factor when determining if installing a solar PV system makes sense. We explain the key terms for quantifying solar energy: irradiance, insolation, solar access, tilt and orientation factor (TOF), and Total Solar Resource Fraction (TSRF).

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The 2018 State Solar Policy Changes You Need to Know

2018 isn't even half over, but there have already been many noteworthy solar policy developments at the state-level. California, Colorado, Florida, Hawaii, New Jersey, and Utah have all advanced positive solar policies, but Connecticut, Massachusetts, and Michigan delivered setbacks.

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The Path to a Solar-Powered Future: An Interview with Varun Sivaram

In his recent book, Taming the Sun, Dr. Varun Sivaram discusses the great potential of solar to provide much of the world's energy. But that outcome is far from assured. We spoke with Sivaram about the challenges the industry will need to overcome if solar is to become a dominant energy source.

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How HD Imagery Strengthens Solar Design: An Interview with Nearmap CEO Rob Newman

The foundation of any good solar design is imagery of the project site; the clearer and more up-to-date that imagery, the better. Through a new partnership, Nearmap HD images are available directly in the Aurora solar design app. We spoke with Nearmap CEO Dr. Rob Newman to highlight what this means.

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A Solar Design Challenge: Modeling San Francisco’s City Hall

In honor of Aurora Solar's move from Palo Alto to San Francisco, we put our solar design skills to work modeling a solar installation on an iconic local landmark: San Francisco City Hall. If we can model this complex building with Aurora's SmartRoof tool, just imagine what you can do with Aurora!

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Gain a Competitive Edge with These Principles of Solar Customer Service

Customer service can be a valuable tool for gaining a competitive advantage in a crowded solar market. We highlight some of the service strategies that have enabled Baker Electric Solar to get more than 60% of their business from customer referrals.

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Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

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How Are Solar Job Markets Performing Around the U.S.?

In 2017, the number of solar jobs declined for the first time since this data has been tracked. However, it wasn't all bad news; more than half of U.S. states saw solar job growth. Drawing from the 2017 Solar Census, we explore the state of the solar job market around the U.S.

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