Solar design tips, sales advice, and industry insights from the premier solar design software platform

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Solar design tips, sales advice, and industry insights from the premier solar design software platform


How HD Imagery Strengthens Solar Design: An Interview with Nearmap CEO Rob Newman

The foundation of any good solar design is imagery of the project site; the clearer and more up-to-date that imagery, the better. Through a new partnership, Nearmap HD images are available directly in the Aurora solar design app. We spoke with Nearmap CEO Dr. Rob Newman to highlight what this means.

Gwen BrownGwen Brown

A Solar Design Challenge: Modeling San Francisco’s City Hall

In honor of Aurora Solar's move from Palo Alto to San Francisco, we put our solar design skills to work modeling a solar installation on an iconic local landmark: San Francisco City Hall. If we can model this complex building with Aurora's SmartRoof tool, just imagine what you can do with Aurora!

Gwen BrownGwen Brown

5 Ways to Grow Your Solar Business with Facebook

Competition in the solar industry is fierce and acquiring customers can be a challenge. Facebook can give your company an edge and help you connect with people in your community. These 5 steps will help drive results without requiring a lot of time and effort.

Aurora SolarAurora Solar

Gain a Competitive Edge with These Principles of Solar Customer Service

Customer service can be a valuable tool for gaining a competitive advantage in a crowded solar market. We highlight some of the service strategies that have enabled Baker Electric Solar to get more than 60% of their business from customer referrals.

Gwen BrownGwen Brown

Understanding PV System Losses, Part 1: Nameplate, Mismatch, and LID Losses

There are many factors that can reduce the energy production of a solar installation. In this series, we explain PV system loss types so you can ensure accurate energy production estimates. Today, we explain module nameplate rating losses, mismatch losses, and light-induced degradation.

Andrew GongAndrew Gong

Boost Your Solar Sales by Avoiding These Pitfalls

Selling a solar PV system is not easy so it's important that you approach the sales process the right way. We spoke to experienced solar sales pros to understand some of the common mistakes that are made when selling solar. Improve your solar sales by avoiding these pitfalls!

Gwen BrownGwen Brown

How Are Solar Job Markets Performing Around the U.S.?

In 2017, the number of solar jobs declined for the first time since this data has been tracked. However, it wasn't all bad news; more than half of U.S. states saw solar job growth. Drawing from the 2017 Solar Census, we explore the state of the solar job market around the U.S.

Gwen BrownGwen Brown

Is Your Solar Design Process Missing These Key Technologies?

The process of designing a solar installation is changing fast as new technologies emerge and it can be hard to keep up. Technologies that once required a supercomputer to access are now accessible to everyone through solar software. We examine key innovations that dramatically advance solar design.

Gwen BrownGwen Brown

5 Reasons Blockchain Is Game-Changing for Solar Energy

Blockchain, the mechanism behind bitcoin, has major implications for solar energy. Blockchain could support peer-to-peer energy trading, solar investment, and other innovations to advance the industry. We explain how blockchain works and why it matters for solar.

Gwen BrownGwen Brown

8 Cool Solar Technologies from Solar Power Northeast

The Aurora team had a great time exhibiting at Solar Power Northeast in Boston this year. These are some of the compelling solar technologies that caught our attention.

Gwen BrownGwen Brown